BetMGM

BetMGM Privacy Policy

This document outlines how BetMGM collects, uses, and protects personal information for users in Canada.

BetMGM

1. Introduction

This Privacy Policy describes how personal information is collected, used, disclosed, and retained when users access or use BetMGM services in Canada. It applies to all interactions with the platform, including account registration, identity and age verification, use of the service, and any communications with support or compliance teams.

By creating an account or continuing to use the service, the user acknowledges that this Privacy Policy has been read and understood. Users who do not agree with this Privacy Policy should discontinue use of the service and contact the company to request account closure.

This document is intended to meet the requirements of applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, relevant provincial privacy laws, including those governing users in Ontario.

2. Data Controller

BetMGM is the data controller in respect of personal information collected through Canadian-facing services. All privacy-related inquiries, access requests, and complaints should be directed to the designated Privacy Officer identified in Section 9.

For users located in Ontario, use of the service is subject to the regulatory framework established by iGaming Ontario. In that context, BetMGM operates in accordance with the standards set by the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario.

3. Personal Information Collected

Personal information is collected only to the extent necessary to provide the service, verify identity, comply with legal and regulatory obligations, and maintain the security and integrity of user accounts. This includes, but is not limited to:

  • Full legal name, date of birth, and residential address
  • Government-issued identification documents submitted during verification
  • Email address, phone number, and account login credentials
  • Transaction records and account activity logs
  • Device identifiers, IP addresses, and session data collected through cookies and similar technologies
  • Communications sent to support or compliance teams

Personal information is not collected beyond what is reasonably required for the purposes described in this Privacy Policy.

4. Use of Personal Information

Personal information may be used for the following purposes:

  • Verifying identity and confirming eligibility to use the service
  • Processing account registrations and maintaining account records
  • Fulfilling anti-money laundering (AML), responsible gaming, and other regulatory obligations
  • Responding to support requests, complaints, and regulatory or law enforcement inquiries
  • Detecting, investigating, and helping prevent fraud, unauthorized access, and other security incidents
  • Sending service-related communications, including account notices and policy updates
  • Meeting legal, regulatory, and reporting requirements applicable in Canada

Personal information is not used for purposes that are incompatible with the above without first obtaining user consent or as otherwise permitted or required by law.

5. Marketing Communications

If a user has consented to receive marketing communications from BetMGM, promotional messages may be sent by email or other permitted channels.

Consent to receive marketing communications may be withdrawn at any time by:

  • Updating notification preferences in the account settings; or
  • Submitting a written opt-out request to the Privacy Officer using the contact details in Section 9.

Withdrawal of consent for marketing communications does not affect the sending of service-related communications, which form part of the operation and administration of the user account.

6. Disclosure of Personal Information

Personal information is not sold to third parties. Personal information may be disclosed in the following circumstances:

  • To service providers that process personal information on behalf of the company under contractual confidentiality and security obligations
  • To regulatory authorities, including iGaming Ontario, the AGCO, and law enforcement agencies, where required or permitted by law, regulation, or court order
  • To fraud prevention, credit reference, and identity verification services as part of compliance and risk management obligations
  • In connection with a corporate transaction such as a merger, acquisition, reorganization, or sale of assets, subject to the requirement that equivalent privacy protections be maintained

Any third party that receives personal information from the company is required to handle that information in a manner consistent with this Privacy Policy and applicable law.

7. Data Retention

Personal information is retained only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable law and regulatory requirements. In practice, this includes, without limitation:

  • Account records retained for a minimum period following account closure, as required under Canadian AML and gaming regulations
  • Identity verification documents retained in accordance with applicable regulatory requirements
  • Support and communication records retained for a period sufficient to address inquiries, resolve disputes, and meet legal and regulatory obligations

When personal information is no longer required for the identified purposes or for legal or regulatory requirements, reasonable steps are taken to securely destroy, delete, or anonymize it.

8. Rights of Canadian Users

Under PIPEDA and applicable provincial privacy legislation, users have the right to:

  • Request access to the personal information held about them
  • Request correction of inaccurate or incomplete personal information
  • Withdraw consent to certain uses or disclosures of personal information, subject to legal, regulatory, and contractual limitations
  • File a complaint regarding the handling of their personal information

To exercise any of these rights, users should submit a written request to the Privacy Officer using the contact information provided in Section 9. A response will be provided within the timeframe required by applicable law, generally within 30 days of receiving a complete request.

If a user is not satisfied with the response, the user has the right to escalate the complaint to the Office of the Privacy Commissioner of Canada. Users located in Ontario may also contact the Information and Privacy Commissioner of Ontario.

9. Contact Information

For all privacy-related inquiries, access or correction requests, or complaints, contact the Privacy Officer at:

Email: [email protected]
Mailing address: BetMGM Canada, Privacy Officer, Toronto, Ontario, Canada

For regulatory matters related specifically to operations in Ontario, users may also contact iGaming Ontario:

Address: 4711 Yonge St, Suite 602, Toronto, Ontario M2N 6K8
Phone: 647-302-6589
Email: [email protected]

10. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in practices, legal requirements, or regulatory obligations. When material changes are made, registered users will be notified through their account email address or by a notice within the account interface.

Each version of the Privacy Policy will indicate the date on which it takes effect. Continued use of the service following notification of changes constitutes acceptance of the revised Privacy Policy.